Credit: ACI Africa
She urged Catholic communicators to embrace their wealth of social doctrine, liturgy, and catechesis to foster understanding and enrich their contributions to society.
Also speaking to ACI Africa, Sr. Gentrix Nasirumbi Baraza spoke on the dual impact of social media, saying, “Social media has many challenges, such as the misinterpretation of information and the tendency to focus on followers rather than meaningful content.”
Sr. Gentrix Nasirumbi Baraza. Credit: ACI Africa
Sr. Nasirumbi, who is pursuing her studies as a theology student at Kenya’s Tangaza University (TU), emphasized the need to align digital content with Christian values and cultural sensitivities.
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Sharing her experience on the TikTok platform, the Kenyan FSP member urged Catholic communicators to be versed with the knowledge of the Catholic faith to be able to defend it on social media.
“I share catechism in Kiswahili. When I faced an attack on my faith, I responded using the Catechism of the Catholic Church, which helped resolve the situation and even sparked further discussions,” she said, urging Catholic communicators to live their faith rather than just communicating it.
Credit: ACI Africa
Sr. Nasirumbi encouraged Catholic communicators to “embrace social media and let people experience God in the digital space,” adding that authenticity in communication begins with living out the faith.
Godwin Odira Ochieng’, a journalist from Radio Maria, Nairobi who participated in the workshop lauded the facilitators of the event saying, “As communicators, we have learned a lot, especially about our role in ensuring we communicate ethically and responsibly to pass on the truthful message of God to the people.”
Godwin Odira Ochieng (in white t-shirt). Credit: ACI Africa
Mr. Godwin, who is Radio Maria’s Editorial Assistant in Nairobi, reflected on the ethical responsibilities of Catholic communicators, particularly in addressing emerging technologies like artificial intelligence.
“We need more sessions like this that align with global changes, especially regarding AI's impact on society, and its implications on vocations,” he said, highlighting the importance of discerning the signs of the times to guide the Church and society effectively.
Lucy Wangare Kamau, a communication agent from St. Clare Parish of Kenya’s Catholic Archdiocese of Nairobi (ADN), said, “Effective communication is essential, especially in addressing weakened relationships caused by excessive technology use. I plan to start reversing this trend within my family.
Lucy Wangare Kamau, a communication agent from St. Clare Parish of Kenya’s Catholic Archdiocese of Nairobi (ADN). Credit: ACI Africa
Ms. Wangare decried the growing tendency among young children, as early as five years old, who she said often form friendships online while lacking meaningful connections with their siblings and family members.
“I recommend more workshops like this to help us learn how to be effective communicators, especially in addressing negativity on social media,” she said.
Silas Mwale Isenjia is a Kenyan journalist with a great zeal and interest for Catholic Church related communication. He holds a Bachelor’s Degree in Linguistics, Media and Communication from Moi University in Kenya. Silas has vast experience in the Media production industry. He currently works as a Journalist for ACI Africa.