The WCD awareness campaign by the Catholic media houses in Nairobi Archdiocese has already been undertaken in one Parish, he told ACI Africa, adding that the campaign involved sharing of flyers bearing the Holy Father’s Message for WCD.
Various media houses also got a chance to showcase their products to parishioners, Fr. Bwalya said about the May 1 event at St. Monica’s Njiru Parish of the Archdiocese of Nairobi.
“We have visited one Parish and the reaction was very good; the Parish team including the Parish Priest and the faithful were warm to us and the people responded overwhelmingly,” he said about the May 1 initiative.
A good number of the faithful at the Kenyan Parish “had no idea of the existence of most Catholic media houses”, Fr. Bwalya said, and added, “We were happy that we could showcase our media products; we also animated the Holy Masses and explained the Message of the Pope.”
Established in 1967 by Pope Paul VI, WCD provides an opportunity to reflect on the challenges and opportunities of modern means of communication.
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A section of representatives of Catholic Media Houses in Nairobi Archdiocese at a meeting on 3 March 2022. Credit: Fr. Isaac Maina, SDB/BEAMS/Nairobi
In the May 20 interview with ACI Africa, Fr. Bwalya made reference to the spirit behind Pope Paul VI’s decision to establish WCD saying, “As media houses in the Archdiocese (Nairobi), we have carried on with the same spirit, and we want to raise this awareness that development in communication is good for us Christians; that technology can be used for good purposes, so we want to celebrate that.”
“We also want to encourage people, the Christians in the Archdiocese of Nairobi, to be aware of our existence as Catholic Media Houses; for this reason, we exhibit and showcase what we produce as various Catholic media houses, some with print, electronic and digital content,” the Nairobi-based Catholic Priest told ACI Africa.
Catholic Media houses in the Archdiocese of Nairobi are trying to fill the gap left by the secular media, he further said, adding that the secular media do not cover some of the content that is important for the public.
In conducting the awareness campaign in the Archdiocese of Nairobi, Fr. Bwalya said, the people of God in the Archdiocese are “not only to have knowledge of the Catholic media”, they are also being encouraged “to consume our media content.”
Silas Mwale Isenjia is a Kenyan journalist with a great zeal and interest for Catholic Church related communication. He holds a Bachelor’s Degree in Linguistics, Media and Communication from Moi University in Kenya. Silas has vast experience in the Media production industry. He currently works as a Journalist for ACI Africa.